Vele verso la Cina. Come produrre e vendere nel più grande mercato del futuro

Autore Maria Weber
Anno 1996
Lingua Italiano
ISBN 8885982298
Pag. 236
Dimensioni cm 14 x 21
Prezzo € 18,00

Info

Paolo Borzatta, Renzo Cavalieri, Andrea Giusberti

Con un mercato potenziale di un miliardo e duecento milioni di persone, la Cina impone alle imprese di ripensare lo sviluppo della propria presenza in Asia. Ma nessuna strategia può rivelarsi vincente se non tiene conto delle “specificità” cinesi.

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Guida della donna intelligente

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Vele verso la Cina. Come produrre e vendere nel più grande mercato del futuro

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